Project Green-Yellow-Red

Project Green-Yellow-Red is a campaign to reduce (eliminate) alcohol related crashes by motorcyclists. In the 1st year alone, Project G-Y-R led to a 35% reduction in alcohol related crashes in counties where it has been implemented, compared to a 2% reduction in other counties here in Wisconsin.

Green Choose to ride sober. The safest choice is to never ride after drinking even one drink of alcohol.

Yellow When a rider chooses to consume alcoholic beverages and ride, the program provides options to encourage moderating the amount of alcohol consumed over a period of time. The goal is to reduce the chance that the rider reaches a level of impairment that will likely result in an alcohol related crash. Options include using server intervention to reduce total alcoholic drink consumption through special promotions, and extending the amount of time between alcohol drinks for drinking riders.

Red When a rider reaches a level of impairment at which they should not be riding and need an option to safely store their motorcycle and get home. Options include suggesting the rider use the motorcycle storage container or other secure storage option provided by the tavern. Securing the motorcycle at the tavern allows the rider to leave their motorcycle behind and get a safe ride home; promote the use of Safe Ride among drinking riders along with using the container; facilitate transport of the motorcycle and the impaired rider back to their home.

For additional information regarding this campaign or to become a contributor to Project G-Y-R contact; Michael Aguilar at Innocorp, Ltd. P.O. Box 930064 Verona, WI 53593 608-848-5557 (Direct Office).

If you have an establishment which serves alcohol and the biking community, contact Michael Aguilar to find out how you too can participate in Project G-Y-R! The biking community will be glad you did!